SEO is a complex and ever-evolving field, one that requires constant attention and adaptation if you want to stay ahead of the competition. What will SEO look like in 2022? What Digital Marketing Agency Brisbane will have to offer? What changes can we expect to see over the next few years? To help you stay ahead of the curve, we’ve outlined our predictions for SEO in 2022. Keep reading to learn more!
AI-generated content
Artificial intelligence will play an even bigger role in SEO in 2022. Already, AI can be used to generate content, and this will only become more common as search engines rely on AI to provide the best user experience. This means that businesses will need to focus on optimising their content for AI, as well as developing strategies for using AI to improve their SEO.
Keyword clustering
Keyword clustering is an upcoming SEO Services Brisbane trend that will take centre stage in 2022. Clustering is the process of grouping related keywords together. Why? Because it’s becoming increasingly difficult to rank for one highly competitive keyword. By clustering related keywords together, you can increase your chances of ranking for more keywords.
Not only that, but clustering also allows you to target a larger audience with your content. For example, if you cluster the keywords “SEO tips” and “SEO techniques,” you’ll not only rank for both keywords, but you’ll also attract visitors who are interested in both topics.
The democratisation of search
One major trend to watch out for is the democratisation of search. With more and more people using voice search and conversational AI, the way we search for information is changing. The algorithms used by Google and other search engines are getting smarter, so you’ll need to optimise your content in a way that best responds to these queries.
Keep an eye on how people are searching for content, and make sure you’re answering their questions in the most relevant way possible.
Rich snippets
Rich snippets are an important part of SEO and will only become more important in 2022. They offer users a snippet of information about a particular result, such as the author, rating, publication date, etc. This can help users decide whether they want to click through to the website or not. Having rich snippets implemented on your website is crucial for getting users to click through, so make sure to focus on this in the coming year!
Focus on User + Search Intent
One of the biggest focuses for SEO in 2022 is going to be understanding user intent and catering to it. This involves figuring out what users are looking for and providing them with the best possible results. This means better content, more accurate SERPs, and a general shift towards more effective marketing strategies. Another major trend to look out for is voice search. With an estimated 50% of all searches being conducted through voice by 2020, it’s important to start preparing your site and content now.
The coming year is sure to bring incredible change and progress in the world of SEO. Stay ahead of the curve by gearing your marketing strategy towards these predicted trends, and watch your website traffic soar!
